Your wedding day. One of the most memorable days in your life. A time when your closest friends and family come together to celebrate you, as a couple. For some, you've been dreaming about this day since you were young. For others, you never envisioned an elaborate event for this special moment in your life. Regardless, we know the how important this day is to you and everyone around you.

We know weddings are a personal experience and that is why we commit ourselves to creating this a once in a lifetime event that represents you as a couple. With over a decade of wedding planning experience, we are highly skilled to manage every aspect of your wedding, from the pre-planning to the design and day-of logistics as well as your overall guest experience.  

We know the wedding planning experience is as important as the wedding day itself. This is why we have carefully tailored our services and process to each couple. For some, this means assistance from day one with every decision. For others, this means assistance in the final stages. When you invest in us, we understand the importance of that decision and find it a great honor to be trusted to celebrate this special time in your life.

the experience

founded in 2010 

Kim Alvarado Films

meet the team

about melissa

Melissa Reinke

about jasmine

owner & lead planner

jasmine serrano

lead planner

about jess

about kylie

about kat

Jess alexander

kat ames

lead planner

lead planner

Kylie andruski

lead planner

about Paige

about kaylie

about emily

kaylie sawaya

emily smolich

lead planner

lead planner

Paige moradpour

lead planner

Your wedding, your dream, OUr passion

We're not just a team; we're your dedicated cheerleaders.

We firmly believe that every wedding should be a reflection of your unique story. 

Passion drives us. Your event is not just a task for us; it's a canvas where we paint stories and emotions.

Work doesn't have to feel like work. We like to think that we bring a lot of FUN to planning.


We are more than planners; we are partners.
We care about your wedding as much as you do.

Melissa reinke

founder & principal planner

Thanks for stopping by! I'm the proud owner of Sweet Blossom Weddings, a journey that began in 2010. Prior to this venture, my journey in the world of events began at the University of San Francisco, where I immersed myself in the art of communication. Fueling my passion for creating meaningful connections, I further honed my skills by obtaining an Event Planner's Certificate from University of San Diego. During my studies, I spent time working at a local rental company, gaining insights from the other side of the event world as a wedding vendor. These experiences equipped me with industry strengths, and I quickly realized the importance of a detailed timeline, a thorough diagram, and all the small logistics that truly matter. With over 13 years of dedicated experience in the wedding planning industry, I bring passion, creativity, and an unwavering commitment to each of my clients. I truly love what I do!

Beyond the world of weddings, my greatest joys come from my beautiful family. I am blessed with two handsome boys, aged 11 and 13, and I've been married for 16 wonderful years.

I look forward to meeting you in our first call and sharing all that we have to offer!

meet Emma

emma rosen

principal lead planner

After earning my Graphic Design degree, I bounced around different industries until I discovered the ideal blend that seamlessly incorporated all my skills. From hustling in the fast paced (and cold!) atmospheres of New York City and Philly, I made the jump to San Diego in 2017 with a clear mission in mind. I wanted to be able to say if I lived somewhere that it was my favorite place I had lived, not the default place.

You know that whole "if you love what you do, you never work a day in your life" spiel? Turns out, it's not just a cliché. From the first wedding I worked, I sensed an unmistakable connection to this industry, and I can’t imagine doing anything else. As a Gemini and an Enneagram 7, I thrive on variety and excitement, and the wedding world brings that in abundance. I still have those "pinch me" moments wondering if this is really my job.

My innate ability to connect with people has earned me the title of the "glue" among my friends, spanning from the west coast to the east coast and beyond. Beyond the world of wedding planning, catch me plotting travel adventures, hanging out with friends, striking a yoga pose, constantly listening to music, and exploring San Diego's food scene. Need a restaurant recommendation? I'm your gal!

meet Jasmine

Jasmine Serrano

principal lead planner

Hi there! I’m Jasmine Serrano, and I proudly serve as a Principal Planner at Sweet Blossom Weddings. My journey here began in 2021 after relocating from New York, where I spent over a decade in the Fashion and Beauty industries. Throughout my career, I’ve orchestrated various events—from fashion shows to trade shows, weddings, and promotional events. This diverse experience has granted me a knack for organization and seamless execution, ensuring events go beyond expectations.

What truly drives me is the genuine desire to support and bring joy to others, which shines through in everything I do. Seeing the happiness on people’s faces brings me immense satisfaction, and I’m endlessly grateful for the chance to be a part of their special moments. As a wedding planner, I pour my heart into every project, striving for perfection in each detail and creating lasting memories. When I’m on board for your event, rest assured it’s in the most capable and caring hands.

When I’m not planning weddings, I am an avid traveler. I love exploring new places, culture, art and food. 

I look forward to potentially being a part of your wedding day! 

meet jess

Jess alexander

 lead planner

Hey all, I’m Jessica Alexander, but most people know me as Jess. I am a San Diego native and a dedicated lead planner for Sweet Blossom Weddings.

I’ve always been captivated by the beauty and love for celebrations. I worked in the legal field for over a decade, then life had a surprise in store for me when I embarked on the journey of planning my very own wedding day. The experience left a lasting impression on me and what began as a personal passion project soon evolved into a new career path.

The intricate details, the emotional moments, and the sheer joy of creating a couple’s big day, made me fall in love with this industry. I knew I had found my true calling. Transitioning from the legal realm to the world of weddings was a leap of faith, but the leap felt natural. The skills I cultivated over the course of my career seamlessly translated into the art of wedding planning. With a fresh perspective and renewed sense of purpose, I’ve dedicated myself to making each couple’s wedding day as special and memorable as possible!
When I am not immersed in the wedding world, I spend my time with my husband, son and our two dogs, Suzanne and Lewis. We spend a lot of time outside, taking in what this beautiful city has to offer. Whether it’s walks around our neighborhood park or digging holes in the sand at the bay I am learning to love San Diego all over again through a tiny pair of eyes.

meet Kat

kat ames

lead planner

Kat grew up in Pismo Beach on the central coast of California and moved to San Diego 8 years ago for college at Cal State University, San Marcos. The San Diego beaches made her realize San Diego is an indefinite place to call home. Kat babysat for Melissa throughout college and was instantly intrigued about wedding planning. As the years went on, Kat joined Sweet Blossom Weddings with Melissa mentoring her. She learned from the best and soaked in all the details important to plan a successful wedding. Kat obtained her Meeting and Event Planning Certificate from San Diego State University. 

Her goal is to create the best and most memorable day for her clients. She enjoys getting to know clients and their priorities in an effort of making the planning process stress-free and enjoyable. There will never be an overlooked detail with her planning your wedding. With the relationships she has with vendors, and diligent attention to detail, you are guaranteed to have a seamless wedding day.

meet Kylie

kylie andruski

lead planner

Hi! I'm Kylie and I am an associate lead planner at Sweet Blossom Weddings. I have explored so many different career paths over the years from education, to working at Disney World, to running an after school care program to event planning! I am so grateful to have experienced such a variety but it did not take long for me to know that I found a home at Sweet Blossom Weddings! I love being able to be apart of such a special milestone in your life! It means the world to me to be able to bring your dream to reality and allow you to enjoy the magic and joy to the fullest!  I joined the Sweet Blossom Team over 2 years ago and I am so excited for many more to come! My Favorite part of the wedding day is first look between the couple, It is amazing to be able to feel the love radiate between them, it is truly magical!

When I'm not at weddings, you can find me spending time with my family and friends. I love exploring this beautiful city I get to call my home, trying new coffeeshops, book stores, restaurants and beaches!  Hidden gems in San Diego are so plentiful and I love finding them!  I am passionate about finding joy in the little things in life and living in the moment! 

meet kaylie

kaylie sawaya

social media

Hello! My name is Kaylie Sawaya and I have a Bachelor of Communications Degree from California State University San Marcos! I have been with Sweet Blossom Weddings for a few years now and have helped coordinate various events. Since I was a little girl, I have loved the idea of weddings. Now, I work with the best team and get to be a part of such a beautiful day all the time!

My favorite part of a wedding day is the ceremony, because it is always full with so much emotion and love from the couple and their surrounding family and friends. In my spare time, you can catch me wandering in nearby museums, trying out new restaurants, or with my family! 

meet emily

emily smolich

lead planner

Hello, I'm Emily, a passionate individual who graduated from Florida State with a degree in fashion merchandising. By day, I thrive as a project manager. My heart, however, belongs to the enchanting world of weddings, where I find joy in on-the-spot problem-solving and crafting unforgettable moments for couples. My absolute favorite part of the wedding day is right before the bride walks down the aisle, it is such a beautiful and special moment!

Beyond the hustle of my professional life, you'll find me immersed in the great outdoors, hiking or biking, or on an adventure, traveling to a new destination. I also enjoy cooking and doing DIY projects. 

I am thrilled to be working with Sweet Blossom and am so excited for this next season, I can’t wait to work with you all!

meet Paige

Paige moradpour

lead planner

Hi there, I’m Paige! My experience is in the social media marketing industry with an expertise in visual design, and I hold a bachelor's degree in communication. 

I fell in love with the wedding industry when I sent my first couple down the aisle in 2015 and now years later, working with this amazing team! I have a passion for weddings the same as the passion I have for joy, love and happiness. I thrive on seeing couples along with their loved ones celebrating one of their best days ever- all the way through the wedding day, morning to night! 

In my free time you can find me hanging out with my cats, at Pilates or on a walk on the beach!. I am thrilled to be working with this team and future couples, making dreams come true!

meet melissa

All of the ladies at Sweet Blossom were a dream to work with"

Vivian & Andrew

"Amazing, professional, and went above and beyond in helping our big day run smoothly

"It went off without a hitch and was an absolute breeze, 

Victoria & Mike

which is so valuable on the big day!"

"They took the stress right off our shoulders and made planning a wedding fun and exciting,

Catherine & Dave

It left my husband and I free to take it all in and enjoy the moment!"

we can't wait to meet you!